The Story of Our Mission
Every year in the UK, thousands of children are rushed to hospital for tooth extractions due to pain and decay, a fate that is completely preventable!
The Two Sides of a Single Problem
This crisis isn't due to a lack of care, but a lack of connection. Children often see oral hygiene as a chore, and parents are left searching for ways to make it stick.
Children's Habits
Good habits are difficult to form when brushing feels like a boring, joyless activity.
Parental Knowledge
Parents often lack the tools and methods to make oral health education effective and fun.
The Pearly Whites Saga: The New Way
We're not just a brand, we're a movement. Our mission is to transform dental education into something worthy of your attention, a magical adventure of entertainment, education, and empathy.
Entertainment
We use games, stories, and films to get the attention of children and parents alike.
Education
Our content delivers lasting messages about dental health and life skills.
Empathy
We reach the hearts and minds of families to form happy, healthy habits for life.
A Prototype with a Purpose.
Our game, Clean Catch, is just the beginning. It's a prototype that proves our concept works and has already reached many families.
The Heart of Our Mission
We believe dental education shouldn't be a chore, it should be a thrilling adventure. Fun fact... your teeth are alive, and they may get hurt when you don't brush. We're here to change the way children and parents think about oral health, making it a fun activity that they do out of love for their dental heroes.